Claimhof

A fresh visual identity for an exceptional law firm.

Branding
UX-UI design
Concept & Strategy

Claimhof Letselschade is a law firm with extensive experience in handling industrial accidents and personal injury cases. They act on your behalf against the other party (mainly large insurers) and take a lot of worries off your hands.

In the project we started working on a new identity for Claimhof. Basma and Ardi together laid an excellent strategy and good foundation, it was up to us to convert this into a matching brand identity with a powerful, unique and courteous result – exactly as it should be.

Color and character

The special and exceptionally informative nature of Claimhof was an important part of the design process. Indeed, its brand personality had to be interpreted into the right colour scheme of the design. The courteous colours of an organic element of the concept guided design choices. Finally, we climbed into the fountain pen: with clear brand values and a manifesto with no expiration date, Claimhof can continue to proclaim its key message. Honest, Transparent and Swift!

Claimhof and Eye4Media go for maximum

Even before we sharpened our pencils, Claimhof came up with a special tagline “Maximum dedication, maximum results” This phrase, therefore, formed the basis of its concept: a courteous, unique, stylish main logo. This was a combination of icons and word marks. The icon with minimalist monogram logo style combined with a formal serif font.

The logo consists of four elements. These are law pillars, shield shape, letter C and letter H. The law pillar represents the court, as the main subject of Claimhof in the field of law and insurance. The shield shape means the protection and safety that Claimhof provides for all its clients. Then the letter C represents the first letter of the brand name, which is Claimhof. All these elements are combined into a logo with dark blue and gold colours. The last letter, the letter H is the letter H in the word Court.