Bedding Boutique

The identity for Bedding Boutique revolves around one message: Sleep with comfort To be able to say what we want to say, we developed an identity with as little noise as possible, but of course as creative as possible. To truly understand Bedding Boutique values and aspirations, we engaged in an in-depth discovery phase. We conducted market research, competitor analysis, and customer surveys to uncover insights about their unique selling points and customer perceptions. This information became the foundation upon which we built their revitalized brand strategy. With the strategic framework in place, our design team embarked on creating a visually stunning and cohesive brand identity. We refreshed the logo, opting for a clean and modern design that retained elements of their original logo while infusing a contemporary feel. The color palette, a blend of soothing neutrals and elegant accents, evoked a sense of calmness and luxury. Complementing typography choices were made to reflect the brand’s personality – approachable yet refined.