It is important to achieve the objective with an ironclad campaign funnel. We have therefore chosen to set up a funnel consisting of 3 phases. Three phases in which we introduce new target groups to MIKAH Amsterdam to the generalization of purchases and repeat purchases. We will work with target groups that are not yet familiar with MIKAH Amsterdam, up to target groups that have already shown an interest in MIKAH Amsterdam or have even made a purchase.
In addition to Facebook/Instagram campaigns, we also started updating the Website. We are also getting started with email marketing. The E-mail marketing consists of various E-mail funnels and weekly newsletters. These funnels include stimulating repeat purchases and introducing people to new items.
