Awareness campaign focusing on emotion
Awareness campaign focusing on emotion
In what way do you communicate society’s vision of 5 ideals to the political target audience? By emphasizing the emotional surplus value.
NIDA is a political party based in the Netherlands. The party was only represented at the municipal level in 2020, with two seats in Rotterdam and one seat in The Hague. The goal of the campaign was to get NIDA to participate in the March 17th 2021, national House of Representatives elections.
To highlight the participation in the national election, a video was developed that captures the image of NIDA’s participation in the national election, without including the program points.
To show what effect NIDA has in the political world, we highlight the benefits from an emotional point of view. These are the people you want to bring along as a party in their journey as a voter, so it is important that it feels right for them.
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