Nofaliving

A complete rebranding for an international interior & lifestyle company for designer homes

Concept & Strategy
Branding
Webdesign

Sometimes you outgrow your identity, as has happened to Nofaliving. In a short time, the company went from a one-person business to a great team. Nofaliving was in desperate need of re-branding. They wanted to get rid of the boring image and focus more on the long-term relationships between clients. Thus, the most important thing to consider during the rebranding was the driving force behind the company: the people. Because without your own unique style, there can be no growth.

Breaking stereotypes with cutting-edge designs

The interior industry is notorious for two things: cut-throat competition and the poor reputation of styling they have with their target audience. Therefore, it was essential to strengthen Nofaliving position in the market and make Nofaliving absence more visible to its target audience. We achieved this by giving the brand a new design and a brand-new website. Finally, an appropriate marketing and content strategy was developed so that the company could continue to achieve results now and in the future. Central to all the choices were the company’s core values: transparency, efficiency, and a personal touch. These are reflected in the mature new design, the logo and the matching marketing and content strategy.

Long-term success

The rebranding put Nofaliving on the map for their clients and suppliers in a landscape already saturated with other interior and stylists. As you can imagine, this was not an easy task. A completely new branding, a different look and feel, and a website exactly what target groups look for. On top of that: a successful feed campaign with an original taste for interior design and furniture. We believe that the best results come from long-term strategies and relationships. That’s why we continue to collaborate with DIQQ and continue meeting their new goals.